Branding Standards
Founded in 1949, the Texas Education Agency oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.
We have developed our brand guidelines and writing style guidelines to help everyone maintain the TEA brand. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.
The Texas Education Agency Brand Guidelines establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.
Use the TEA Brand Guidelines for specific guidelines on elements associated with our brand.
Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the TEA logo. However, there are various “lock-ups” that identify our agency and programs as part of the TEA brand. Use the TEA Brand Guidelines for specific details about logo usage.
To request the TEA logo or sub-brand logos of the agency, email communications@tea.texas.gov.
Fonts tend to bring together all the components you need to communicate our brand. The primary font of TEA is Open Sans but there is variety and flexibility in the secondary fonts if needed.
Use the TEA Brand Guidelines for specific details about our fonts and shortcuts to downloads.
The TEA Writing Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of TEA. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.
Use the TEA Writing Style Guide for specific details about writing and formatting standards.